ACTIV-EU is responsible for setting up the operational framework within which distributors of lubricants in defined regions in Greece conduct their sales.

The operational framework includes setting up commercial and pricing policy, gradual building of sales network and corresponding back-office support, selection of appropriate sales managers, as well as business ethics.

ACTIV-EU aims at providing an umbrella framework for distributors to operate, whereby, their investment is safe and bearing a steady flow of returns.

The  commercial policy is customized to account for market peculiarities and is flexible in order to adapt to different sector demands. End-users of lubricants, from the private vehicle owner, to industry engineers, enjoy the continuous support and technical guidance required to achieve optimal results from lubricant usage.